Laboratory Animal and Comparative Medicine ›› 2021, Vol. 41 ›› Issue (4): 363-368.DOI: 10.12300/j.issn.1674-5817.2021-017

• Laboratory Animals Industry and Information Service • Previous Articles    

Data Analysis and Countermeasures of Laboratory Animal E-Commerce Platform

WEN Jinyin1, CHEN Yan2, LI Huiping1   

  1. 1. Guangdong Laboratory Animals Monitoring Institute; Guangdong Provincial Key Laboratory of Laboratory Animals, Guangzhou 510663, China;
    2. School of Information Science and Technology,Guangdong University of Foreign Studies, Guangzhou 510006, China
  • Received:2021-01-16 Revised:2021-05-10 Published:2021-08-30
  • Contact: LI Huiping, E-mail: 84178102@qq.com

Abstract: The study takes the laboratory animal e-commerce platform as the analysis object, pays attention to data characteristics of product category and data indicators such as the number of visits, click-through rates, conversion rates, and search rates during platform operation. We put forward countermeasures and suggestions for related issues: Further clarify and standardize product categories, improve search engine functions, enhance personalized services, strengthen supervision mechanisms, etc., and provide important reference and guidance for the sustainable operation and development of the laboratory animal e-commerce platform.

Key words: Laboratory animal, E-commerce platform, Data analysis

CLC Number: